Privacy Policy

1. Identity of the Data Controller

Pay La Vento (hereinafter "we," "us," or "the Company") is the data controller responsible for the personal data collected through the website paylavento.com and through any direct communication channels including email and telephone.

Business name: Pay La Vento
Address: Poniente 116 459-1, Industrial Vallejo, Azcapotzalco, Ciudad de México, Mexico
Email: info@paylavento.com
Phone: +52 55 5025 0244

This Privacy Policy is issued in compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP), published in the Diario Oficial de la Federación on July 5, 2010, and its Regulations.

2. Personal Data Collected

We collect personal data that you voluntarily provide when you use our website or contact us. The categories of data we may collect include:

• Identification data: full name
• Contact data: email address
• Communication data: the content of messages you send through our contact form, including subject and message body
• Technical data: IP address, browser type, device type, pages visited, and session duration, collected automatically through cookies and server logs

We do not collect sensitive personal data as defined under Article 3, Section VI of the LFPDPPP (such as health, biometric, racial, or financial data) through our website contact form. Any financial information discussed during orientation sessions is handled under separate confidentiality agreements.

3. Purposes of Processing

Your personal data is processed for the following primary purposes:

• Responding to inquiries submitted through our contact form
• Providing information about our financial orientation services
• Scheduling and conducting orientation sessions when requested
• Maintaining records of communications for service continuity

Secondary purposes (which you may opt out of) include:

• Sending informational communications about our services or educational content related to personal finance
• Improving the quality and content of our website based on aggregate usage data

If you do not wish your data to be used for secondary purposes, you may notify us at info@paylavento.com at any time.

4. Legal Basis for Processing

The processing of your personal data is based on the following legal grounds under the LFPDPPP:

• Consent: When you submit the contact form and check the privacy checkbox, you provide explicit consent for us to process your data for the primary purposes described above.
• Legitimate interest: For technical data collected through server logs and cookies necessary for the proper functioning and security of the website.
• Contractual necessity: When you engage our orientation services, processing is necessary to perform the agreed service.

You may withdraw your consent at any time by contacting us at info@paylavento.com. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. Data Sharing and Transfers

We do not sell, rent, or trade your personal data to third parties. We may share your data with the following categories of recipients only as necessary to operate our services:

• Technology service providers: web hosting and email service providers who process data on our behalf under data processing agreements
• Legal authorities: when required by law, court order, or regulatory obligation under Mexican law

Any third-party service providers who receive personal data are contractually required to process it only for the purposes specified and to maintain appropriate security measures. We do not transfer personal data outside of Mexico except where required by the nature of the technology infrastructure, in which case we ensure appropriate safeguards are in place.

6. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specifically:

• Contact form inquiries: retained for up to 24 months from the date of last communication
• Technical and analytics data: retained in aggregated or anonymized form for up to 26 months
• Service-related records: retained for the duration of the service relationship and for up to 5 years thereafter, as required for legal and accounting purposes under Mexican law

After the applicable retention period, personal data is securely deleted or anonymized.

7. Your Rights (ARCO Rights)

Under the LFPDPPP, you have the following rights with respect to your personal data, collectively known as ARCO rights:

• Access: the right to know what personal data we hold about you and how it is being used
• Rectification: the right to correct inaccurate or incomplete personal data
• Cancellation: the right to request deletion of your personal data when it is no longer necessary for the purposes for which it was collected
• Opposition: the right to object to the processing of your personal data for specific purposes

To exercise any of these rights, please submit a written request to info@paylavento.com including: your full name, a description of the right you wish to exercise, and a copy of an official identification document. We will respond within 20 business days as required by the LFPDPPP.

You also have the right to file a complaint with the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI) if you believe your data protection rights have been violated.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functioning and to understand how visitors interact with our content. For full details about the cookies we use, their purposes, and how to manage your preferences, please review our Cookie Policy.

You can manage your cookie preferences at any time through the cookie consent banner displayed on your first visit, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

9. Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encrypted data transmission using HTTPS/TLS protocols
• Access controls limiting who can access personal data internally
• Regular review of data handling practices
• Secure deletion procedures for data no longer required

While we take reasonable precautions, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of data transmitted to our website.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy. If the changes are significant, we may provide additional notice through our website or direct communication where we have your contact details.

11. Contact for Privacy Matters

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us:

Pay La Vento — Privacy Officer
Email: info@paylavento.com
Phone: +52 55 5025 0244
Address: Poniente 116 459-1, Industrial Vallejo, Azcapotzalco, Ciudad de México, Mexico

We are committed to resolving any privacy-related concerns promptly and in accordance with applicable Mexican data protection law.